Category Archives: Social Media Management

Social media management is easier than ever, what with the wide range of tools available to you. Social media managers are actually spoilt for choice, because not all tools are made equal and some of them are actually far superior to what the others offer. Therefore, you have to be savvy in terms of your choices as far as social media […]

Contests and raffles are extremely popular on social media. People across all social networks want to win free stuff and thus participate actively in any raffles that are conducted by their favorite brands. By offering a great reward or incentive, you can attract a large number of people to take part in the raffle. You can ask them to sign […]

To maintain a strong social media presence, you have to keep your followers engaged and interested in your brand. The most effective way to do so is by sharing regular posts about your business. It could be anything, from a blog to a picture to even a status update. People love hearing about the brands they love and if […]

Word of mouth is the name of the game today. When it comes to marketing your business online, you have to consider social marketing a relevant component of the process. People generally opt for brands recommended by people they know and trust, or who share their demographic. Yelp is the foremost platform for customer reviews and your Yelp […]

The great thing about digital marketing is it enables you to sidestep the major concerns businesses have with traditional marketing techniques. The foremost among these is cost. You would know that many online portals allow you to market your business for free. However, free marketing wouldn͛t get you far, especially if you trying to generate leads. This is why […]

People love winning. People love free stuff. Combine the two and you discover that people love winning free stuff.   You can harness this innate desire of your target audience to market your business through contests and sweepstakes on social media. People tend to veer towards brands that offer stuff for free, even if it means entering a […]

Do you want more followers on Facebook? If you answered no, you probably don͛t have a Facebook page for your business. The fact of the matter is that Facebook is the social network when it comes to online marketing. You have to attract as wide an audience as possible to your Facebook presence to truly reap the rewards of your investment […]

People love free stuff. In fact, people love free stuff that they can win online. Raffles and contests are a great way for businesses to obtain the information they need about prospective leads and offer some incentive in return. However, there is a right way to do social media raffles and a wrong way. If you make any mistakes during […]

The other social networks may be hogging the limelight as far as social media marketing is concerned but Instagram has slowly and steadily risen to the top of the pack. Today, over 60% of brands around the world are on Instagram and that number will only continue to grow. While that is a testament to the potential of the […]

LinkedIn may be the professional social network but Facebook is fast becoming the new hub of social media activity for businesses. In that vein, Facebook has now introduced Job Posts. As a business, you can now list the vacancies that you are looking to fill on your Facebook page. Of course, there are some considerations that you have to […]