Word of mouth is the name of the game today. When it comes to marketing your business online, you have to consider social marketing a relevant component of the process. People generally opt for brands recommended by people they know and trust, or who share their demographic.
Yelp is the foremost platform for customer reviews and your Yelp rating can affect your business͛ performance to a considerable extent.
Therefore, it is important that you invest your time and resources into bolstering your Yelp rating and attracting more traffic to your website from the platform.
You cannot just do this by replying to the negative reviews you receive or worse, hiding them. You have to manage your Yelp presence in an effective manner, and this is where the following tips will come into play. Using these four tips, you will be able to skyrocket your Yelp traffic and boosting your brand͛s social marketing.
Upload new photos bi-weekly. Customers want to see what’s currently going on with your business, not what happened 6 months ago. Show current events, new products/services, or welcoming staff.
Offer a Yelp Deal to entice new customers. You can add a deal to Yelp for free. The most popular deals offer X amount of services for X lower amount of dollars. (Example:$50 in services for $25)
Reply to all Yelp reviews. Make sure to thank happy customers and invite them back. Unhappy customers should be apologized to. Remember, you’re not apologizing because your business was wrong; you’re apologizing because they are unhappy about their experience.
Do a Check-In offer. It’s an easy way to reward customers for spreading the word about your business. Giving a dollar off for a check-in is a popular way to increase this type of engagement.