The great thing about digital marketing is it enables you to sidestep the major concerns businesses have with traditional marketing techniques. The foremost among these is cost. You would know that many online portals allow you to market your business for free. However, free marketing wouldn͛t get you far, especially if you trying to generate leads.
This is why you need to be savvy and look for platforms where you can get the best bang for your buck via digital marketing.
Firstly, you have to use platforms that your target audience is likely to frequent. Facebook is the first name that comes to mind here. Facebook ads actually deliver a high return on investment. That being said, Facebook cannot be the only platform you base your digital marketing campaign on. You have to be creative with your choices and to make things easier for you, we will offer you 3 tips that you can follow to market your brand digitally on a shoestring budget.
You need to advertise but little can go a long way. Facebook ads are currently the best bang for your buck. Advertise each of the posts on your page to extend their reach. A $10/week budget is more than enough to get you started!
Only choose 1 or 2 social media platforms to focus on so it’s less time-consuming. Facebook and Instagram both have features where you can prepare posts before hand, with Facebook you can also schedule your posts. There is nothing worse than going to an abandoned social media page!
Save money by ditching the professional photographer. Incentivize your customers to submit photos or take them yourself, authenticity goes further than polish.