People love free stuff. In fact, people love free stuff that they can win online. Raffles and contests are a great way for businesses to obtain the information they need about prospective leads and offer some incentive in return. However, there is a right way to do social media raffles and a wrong way. If you make any mistakes during the process, you might end up defeating the purpose of having the raffle in the first place.
Therefore, it is important that you use the right tools. There is no dearth of services available to you. You can use Wishpond or Rafflecopter, to name a couple. These services help you set up your raffle and even help you pick the winner.
To make the raffle work, you have to get people to perform the desired action, which in this case could be getting them to submit images or other media. The one that receives the most likes will win the contest.
Below we’ve listed some tips that you can use for making the most of raffles/contests on social media.
Use a service such as Wishpond or Rafflecopter to do the heavy lifting your you. They’ll walk you through setup and even pick the winner.
Encourage participants to share their entry on social media. “Like contests” are a great example of this – the more likes their submitted pic receives on your site, the better their chance of winning.
Get your participants to opt-in to your email marketing list. Building your email list is the most important thing, make sure you keep that in mind when running any raffle.